archive

Past thoughts on business…
My latest thinking @thekeybridge

Phased Implementation Jonathan Poland

Phased Implementation

Phased implementation is a method of developing and introducing a business, brand, product, service, process, capability, or system by dividing…

Time To Value Jonathan Poland

Time To Value

Overview Time to Value (TTV) is a business concept that refers to the period it takes for a customer to…

Value Proposition Jonathan Poland

Value Proposition

A value proposition is a statement that explains the unique value that a company offers to its customers. It is…

Management Efficiency Jonathan Poland

Management Efficiency

Management efficiency refers to the ability of a company or organization to effectively utilize its resources, such as capital, labor,…

Qualitative Data Jonathan Poland

Qualitative Data

Qualitative data refers to information that is expressed in a language such as English and cannot be easily quantified or…

Accept vs Except Jonathan Poland

Accept vs Except

To accept is to consent, to receive or to believe something. Except means “not including.” Accept: to consent, to receive,…

Branding 101 Jonathan Poland

Branding 101

Branding is the process of creating a unique and recognizable identity for a product, service, or business. This identity is…

Operations 101 Jonathan Poland

Operations 101

Business operations refer to the processes and activities that are involved in the production of goods and services in an…

Switching Barriers Jonathan Poland

Switching Barriers

Switching barriers are factors that make it difficult or inconvenient for customers to switch from one product or service to…

Learn More

Psychographics Jonathan Poland

Psychographics

Psychographics is the study of personality, values, attitudes, interests, and lifestyles. It is a research method used to identify and…

Decision Automation Jonathan Poland

Decision Automation

Decision automation refers to the use of technology to automate the process of making decisions. This can be done through…

Situational Awareness Jonathan Poland

Situational Awareness

Situational awareness (SA) is the ability to understand and effectively respond to a situation by being aware of what is…

Commercialization Jonathan Poland

Commercialization

Commercialization is the process of introducing a new product or service into the market and making it available for purchase…

Operating Agreement Jonathan Poland

Operating Agreement

An LLC operating agreement is a legal document that outlines the rules and procedures for a limited liability company, including…

Product-as-a-Service Jonathan Poland

Product-as-a-Service

The Product-as-a-Service business model involves offering a service in areas that were traditionally sold as products. This model involves ongoing…

What is Throughput? Jonathan Poland

What is Throughput?

Throughput is a term used in business and engineering to refer to the rate at which a system or process…

Original Research Jonathan Poland

Original Research

Original research refers to the creation of new knowledge through the investigation of a topic or problem. This can involve…

Message Framing Jonathan Poland

Message Framing

Message framing is the way in which information and communications are constructed and presented. The way a message is framed…